Marketing strategy

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

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Hubert Pokrowiecki
Kinga Musiał
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Zuza Makowska

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

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