The pressing deadline was not the only challenge. Because of technological solutions used by the developer, the price of real property was higher than the market average. This did not make the task easier, either. We decided to build a brand addressed to women that would be loved by them so much that cheaper competitors would not be an obstacle to sale.
After six weeks of work, the new visual identification and the new website were ready. We prepared a marketing communication strategy and a key visual. We also launched a multi-channel promotional campaign encompassing billboards, citylights, and media in means of public transport. We organized an online selfie contest, prepared a radio commercial and a set of sales materials.