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B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

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How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

Funktional Proud to be Named a Top Development Partner in Poland for 2020 by Clutch!

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

What are the best performance marketing tactics?

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

16 best Super Bowl commercials in 2020

Super Bowl commercials are a long-awaited creativity festival for the advertising industry every year. Fantastic, heartwarming, full of humour and unique storytelling.

B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

Funktional Proud to be Named a Top Development Partner in Poland for 2020 by Clutch!

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

What are the best performance marketing tactics?

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

16 best Super Bowl commercials in 2020

Super Bowl commercials are a long-awaited creativity festival for the advertising industry every year. Fantastic, heartwarming, full of humour and unique storytelling.

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