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We create and develop compelling brands. Our work is our passion, so we want to tell you more about brand strategy, design, marketing and business. Let us invite you to our universe, in which we share knowledge and experience, describe the latest trends and inspire to action.

What are the best performance marketing tactics?

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

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Hubert Pokrowiecki
Magdalena Kurpios
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Zuza Makowska

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

16 best Super Bowl commercials in 2020

Super Bowl commercials are a long-awaited creativity festival for the advertising industry every year. Fantastic, heartwarming, full of humour and unique storytelling.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Kubuś

Maspex is one of the largest companies in the segment of food products in Central and Eastern Europe. Maspex Group products are sent to over 60 countries around the world. The company cooperates with recipients in the European Union and in the rest of Europe, in the USA, Canada and the Near and Far East. Brands such as Tymbark, Kubuś, Lubella, Łowicz, Krakus, Kotlin, Puchatek, Ekland, DecoMorreno, Cremona, La Festa and Plusssz are determined leaders in their categories, products that enjoy enormous consumer confidence not only in Poland but also in other Central and Eastern European countries. Kubuś is a favourite Polish brand of natural products for children. The brand is guided by the highest quality defined by Children Standards. An important element of Kubuś’s mission is also the education of children through safe play.

Funktional Becomes A Participant of the United Nations Global Compact

Everything we've been doing as Funktional since the beginning has always been based on the values that we all share as employees.

Building together new IT solutions – being a partner with #OMGKRK Krakow startup community

Kraków is an extremely fortunate place for start-ups and entrepreneurs who want to share their passion and develop new ideas for innovative and creative solutions for better tomorrow.

What are the best performance marketing tactics?

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

16 best Super Bowl commercials in 2020

Super Bowl commercials are a long-awaited creativity festival for the advertising industry every year. Fantastic, heartwarming, full of humour and unique storytelling.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Kubuś

Maspex is one of the largest companies in the segment of food products in Central and Eastern Europe. Maspex Group products are sent to over 60 countries around the world. The company cooperates with recipients in the European Union and in the rest of Europe, in the USA, Canada and the Near and Far East. Brands such as Tymbark, Kubuś, Lubella, Łowicz, Krakus, Kotlin, Puchatek, Ekland, DecoMorreno, Cremona, La Festa and Plusssz are determined leaders in their categories, products that enjoy enormous consumer confidence not only in Poland but also in other Central and Eastern European countries. Kubuś is a favourite Polish brand of natural products for children. The brand is guided by the highest quality defined by Children Standards. An important element of Kubuś’s mission is also the education of children through safe play.

Funktional Becomes A Participant of the United Nations Global Compact

Everything we've been doing as Funktional since the beginning has always been based on the values that we all share as employees.

Building together new IT solutions – being a partner with #OMGKRK Krakow startup community

Kraków is an extremely fortunate place for start-ups and entrepreneurs who want to share their passion and develop new ideas for innovative and creative solutions for better tomorrow.

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