3 minutes

Kraków is an extremely fortunate place for start-ups and entrepreneurs who want to share their passion and develop new ideas for innovative and creative solutions for better tomorrow. Nowadays in Poland Kraków has probably the biggest startup community united by The Foundation Supporting OMGKRK. As Funktional we’ve been an active partner of the community and we had the opportunity to create a new visual identity and compelling brand for #OMGKRK.

Krakow is one of the largest cities in Poland. Among such a large population it is obvious that there will be a community of people wanting to create new innovative products, entrepreneurs who will take risk of sometimes risky investments in future-oriented solutions. This is exactly the same approach that Funktional has guided since its inception. We search, try, change, adapt – all in order to achieve more, create a completely new quality. The Foundation Supporting #OMGKRK for years has been working to build a world-class innovation ecosystem in Krakow to popularize the digital economy. The main goal is to gather together entrepreneurs and the startup industry enthusiasts and provide them with tools, content, and events that develop entrepreneurship and let them share their passion. We’re glad to be a part of that community.

In 2018, the Foundation Supporting #OMGKRK started working hard to define visual identity and build a compelling brand to effectively communicate the common mission of the community. #OMGKRK wanted to work with a company experienced in building strong and impressive brands but also committed to the local entrepreneur and technology community. Our former engagement in the community and the continuously active approach to the new challenges caused that when the topic of creating new coherent branding for the community appeared, OMGKRK reached out to us and we had an opportunity to prove our creative skills and experience. We fit the profile and we got to work.

Our Funktional team worked closely with #OMGKRK’s Paul Kulon and Zuzanna Stadnik to ensure both creative and technical aspects of the design were of the highest quality. We had initial meetings that were in-depth, robust and dynamic.

Over time, gained trust allowed our team to fully engage our creative potential with just the key inspiration provided by #OMGKRK. It resulted in producing not only outstanding graphic designs but primarily a brand book that outlined the creative direction of our design and strict brand guidelines. Based on that we provided #OMGKRK with graphics templates that allow producing high-quality assets in-house.

The Funktional Team has effectively built #OMGKRK brand to powerfully communicate its bold vision and mission. We sincerely believe that this is just the beginning of our joint work and forthcoming amazing projects in the future.

You can read what Paweł Kulon, Head of Operations, said about our partnership on the branding project:

“The Foundation Supporting #OMGKRK has the mission of building a world-class innovation ecosystem in Krakow. The Funktional Team has effectively built our brand to powerfully communicate this bold vision. It is a big challenge that Funktional has used to produce outstanding designs. We look forward to growing together.”

 

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