Zuza Makowska

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

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Zuza Makowska
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Hubert Pokrowiecki
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Marcin Karolak
Zuza Makowska

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

Funktional a Top Ranked B2B Web Design Agency, according to DesignRush

In Funktional we’ve always believed that finding the right web design and development agency is a real challenge. DesignRush is a B2B online platform that connects brands with agencies. Their experts analyze hundreds of agencies every day and create rankings that make it easier to find the right marketing agency.

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

Outsourcing your creative team? It’s easier than you think

A qualified team of multidisciplinary experts can really empower your product and relieve your working forces.

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

Outsourcing your creative team? It’s easier than you think

A qualified team of multidisciplinary experts can really empower your product and relieve your working forces.

Need an effective project?

We create and develop brands that attract, evoke emotions and build relationships with customers. All our activities are focused on achieving your business goals by providing value that translates into measurable results. Check what we can do for your brand.

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