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Digital first! How to build a positive and satisfying customer experience, strengthen the brand image, and design branding that reaches the target group.

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When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

Funktional a Top Ranked B2B Web Design Agency, according to DesignRush

In Funktional we’ve always believed that finding the right web design and development agency is a real challenge. DesignRush is a B2B online platform that connects brands with agencies. Their experts analyze hundreds of agencies every day and create rankings that make it easier to find the right marketing agency.

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

Funktional Proud to be Named a Top Development Partner in Poland for 2020 by Clutch!

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

What are the best performance marketing tactics?

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Kubuś

Maspex is one of the largest companies in the segment of food products in Central and Eastern Europe. Maspex Group products are sent to over 60 countries around the world. The company cooperates with recipients in the European Union and in the rest of Europe, in the USA, Canada and the Near and Far East. Brands such as Tymbark, Kubuś, Lubella, Łowicz, Krakus, Kotlin, Puchatek, Ekland, DecoMorreno, Cremona, La Festa and Plusssz are determined leaders in their categories, products that enjoy enormous consumer confidence not only in Poland but also in other Central and Eastern European countries. Kubuś is a favourite Polish brand of natural products for children. The brand is guided by the highest quality defined by Children Standards. An important element of Kubuś’s mission is also the education of children through safe play.

Funktional Becomes A Participant of the United Nations Global Compact

Everything we've been doing as Funktional since the beginning has always been based on the values that we all share as employees.

Language Assessment by Accent for Professionals

Digital first! How to build a positive and satisfying customer experience, strengthen the brand image, and design branding that reaches the target group.

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

Funktional a Top Ranked B2B Web Design Agency, according to DesignRush

In Funktional we’ve always believed that finding the right web design and development agency is a real challenge. DesignRush is a B2B online platform that connects brands with agencies. Their experts analyze hundreds of agencies every day and create rankings that make it easier to find the right marketing agency.

What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

Funktional Proud to be Named a Top Development Partner in Poland for 2020 by Clutch!

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

What are the best performance marketing tactics?

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Kubuś

Maspex is one of the largest companies in the segment of food products in Central and Eastern Europe. Maspex Group products are sent to over 60 countries around the world. The company cooperates with recipients in the European Union and in the rest of Europe, in the USA, Canada and the Near and Far East. Brands such as Tymbark, Kubuś, Lubella, Łowicz, Krakus, Kotlin, Puchatek, Ekland, DecoMorreno, Cremona, La Festa and Plusssz are determined leaders in their categories, products that enjoy enormous consumer confidence not only in Poland but also in other Central and Eastern European countries. Kubuś is a favourite Polish brand of natural products for children. The brand is guided by the highest quality defined by Children Standards. An important element of Kubuś’s mission is also the education of children through safe play.

Funktional Becomes A Participant of the United Nations Global Compact

Everything we've been doing as Funktional since the beginning has always been based on the values that we all share as employees.

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