Brand strategy

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

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Hubert Pokrowiecki
Kinga Musiał
Marcin Karolak
Zuza Makowska

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Espiro

Baby Design Group deals in the design of prams, car seats for children, high chairs, pens and cots. The company has been operating since 2002 and is constantly developing its offer with the highest quality products that guarantee the safety of children, functionality, and convenience of use. Espiro brand belonging to Baby Design Group has been guided from the beginning by the mission contained in the claim: Designed to move. With the advent of toddlers, the mobility of parents should not be limited for them to have the possibility to show the world to their newborn children. In addition, the design of the pram that captivates is what counts. Quality and safety combined with design and well-thought-out and easy-to-use solutions are Espiro DNA.

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Espiro

Baby Design Group deals in the design of prams, car seats for children, high chairs, pens and cots. The company has been operating since 2002 and is constantly developing its offer with the highest quality products that guarantee the safety of children, functionality, and convenience of use. Espiro brand belonging to Baby Design Group has been guided from the beginning by the mission contained in the claim: Designed to move. With the advent of toddlers, the mobility of parents should not be limited for them to have the possibility to show the world to their newborn children. In addition, the design of the pram that captivates is what counts. Quality and safety combined with design and well-thought-out and easy-to-use solutions are Espiro DNA.

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