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Zuza Makowska

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

How to build a long-lasting partnership with your agency, deliver results and not go crazy!

When it comes to long-term partnership with agencies, it's not always a walk in the park.

9 Personal Paths to Success in Business by Funktional’s CEO

The thing is, I can’t tell you what to do. There’s no perfect recipe with all the answers that applies across contexts, cultures, ecosystems, and industries.

How to Build an Award-Winning Branding Agency

From an outsider’s perspective, Funktional is considered to be a rather recognizable branding agency in Cracow’s landscape.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

Outsourcing your creative team? It’s easier than you think

A qualified team of multidisciplinary experts can really empower your product and relieve your working forces.

6 benefits of hiring a creative agency

No matter how great our products or services are, a great design and ability to reach the right audience is crucial if we really believe our company can become successful.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

How to build a long-lasting partnership with your agency, deliver results and not go crazy!

When it comes to long-term partnership with agencies, it's not always a walk in the park.

9 Personal Paths to Success in Business by Funktional’s CEO

The thing is, I can’t tell you what to do. There’s no perfect recipe with all the answers that applies across contexts, cultures, ecosystems, and industries.

How to Build an Award-Winning Branding Agency

From an outsider’s perspective, Funktional is considered to be a rather recognizable branding agency in Cracow’s landscape.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

Outsourcing your creative team? It’s easier than you think

A qualified team of multidisciplinary experts can really empower your product and relieve your working forces.

6 benefits of hiring a creative agency

No matter how great our products or services are, a great design and ability to reach the right audience is crucial if we really believe our company can become successful.

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