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How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

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The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

How to build a long-lasting partnership with your agency, deliver results and not go crazy!

When it comes to long-term partnership with agencies, it's not always a walk in the park.

9 Personal Paths to Success in Business by Funktional’s CEO

The thing is, I can’t tell you what to do. There’s no perfect recipe with all the answers that applies across contexts, cultures, ecosystems, and industries.

How to Build an Award-Winning Branding Agency

From an outsider’s perspective, Funktional is considered to be a rather recognizable branding agency in Cracow’s landscape.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

Adapting Digital Content in Times of Crisis

Consumers staying at home, making conscious purchase decisions, wary of excessive spending and inclined to shop for the most basic of necessities.

How The Coronavirus Pandemic Impacts Your Marketing and Sales Process

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

How to build a long-lasting partnership with your agency, deliver results and not go crazy!

When it comes to long-term partnership with agencies, it's not always a walk in the park.

9 Personal Paths to Success in Business by Funktional’s CEO

The thing is, I can’t tell you what to do. There’s no perfect recipe with all the answers that applies across contexts, cultures, ecosystems, and industries.

How to Build an Award-Winning Branding Agency

From an outsider’s perspective, Funktional is considered to be a rather recognizable branding agency in Cracow’s landscape.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

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