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What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

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When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Kubuś

Maspex is one of the largest companies in the segment of food products in Central and Eastern Europe. Maspex Group products are sent to over 60 countries around the world. The company cooperates with recipients in the European Union and in the rest of Europe, in the USA, Canada and the Near and Far East. Brands such as Tymbark, Kubuś, Lubella, Łowicz, Krakus, Kotlin, Puchatek, Ekland, DecoMorreno, Cremona, La Festa and Plusssz are determined leaders in their categories, products that enjoy enormous consumer confidence not only in Poland but also in other Central and Eastern European countries. Kubuś is a favourite Polish brand of natural products for children. The brand is guided by the highest quality defined by Children Standards. An important element of Kubuś’s mission is also the education of children through safe play.

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

Link4

Link4 has been operating on the Polish market since January 2003. It is the first insurance company to offer Polish drivers direct insurance, i.e. telephone or internet insurance. Link4 has won many awards and distinctions in the insurance industry. As part of the constant partnership with our client, we are responsible for creative concepts and design of BTL and digital materials.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Kubuś

Maspex is one of the largest companies in the segment of food products in Central and Eastern Europe. Maspex Group products are sent to over 60 countries around the world. The company cooperates with recipients in the European Union and in the rest of Europe, in the USA, Canada and the Near and Far East. Brands such as Tymbark, Kubuś, Lubella, Łowicz, Krakus, Kotlin, Puchatek, Ekland, DecoMorreno, Cremona, La Festa and Plusssz are determined leaders in their categories, products that enjoy enormous consumer confidence not only in Poland but also in other Central and Eastern European countries. Kubuś is a favourite Polish brand of natural products for children. The brand is guided by the highest quality defined by Children Standards. An important element of Kubuś’s mission is also the education of children through safe play.

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