These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.