Funktional

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

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When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

Funktional a Top Ranked B2B Web Design Agency, according to DesignRush

In Funktional we’ve always believed that finding the right web design and development agency is a real challenge. DesignRush is a B2B online platform that connects brands with agencies. Their experts analyze hundreds of agencies every day and create rankings that make it easier to find the right marketing agency.

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

Funktional Proud to be Named a Top Development Partner in Poland for 2020 by Clutch!

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Funktional Becomes A Participant of the United Nations Global Compact

Everything we've been doing as Funktional since the beginning has always been based on the values that we all share as employees.

Building together new IT solutions – being a partner with #OMGKRK Krakow startup community

Kraków is an extremely fortunate place for start-ups and entrepreneurs who want to share their passion and develop new ideas for innovative and creative solutions for better tomorrow.

Espiro

Baby Design Group deals in the design of prams, car seats for children, high chairs, pens and cots. The company has been operating since 2002 and is constantly developing its offer with the highest quality products that guarantee the safety of children, functionality, and convenience of use. Espiro brand belonging to Baby Design Group has been guided from the beginning by the mission contained in the claim: Designed to move. With the advent of toddlers, the mobility of parents should not be limited for them to have the possibility to show the world to their newborn children. In addition, the design of the pram that captivates is what counts. Quality and safety combined with design and well-thought-out and easy-to-use solutions are Espiro DNA.

How to build a long-lasting partnership with your agency, deliver results and not go crazy!

When it comes to long-term partnership with agencies, it's not always a walk in the park.

What to remember when REBRANDING

Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

When should you consider rebranding?

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

Funktional a Top Ranked B2B Web Design Agency, according to DesignRush

In Funktional we’ve always believed that finding the right web design and development agency is a real challenge. DesignRush is a B2B online platform that connects brands with agencies. Their experts analyze hundreds of agencies every day and create rankings that make it easier to find the right marketing agency.

Funktional Proud to be Named a Top Development Partner in Poland for 2020 by Clutch!

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

3DGence

UX / UI audit, solution recommendations and development of a new website for a leading manufacturer of 3D printing solutions In today's market reality, image is everything. The way 3dgence presents itself to the outside world sets the tone for all interactions - with clients, partners, the media and other key stakeholders.

Le Scandale Group

The Le Scandale Group has many gastronomic venues whose mission is to provide guests with exquisite culinary pleasures thanks to dishes from cuisines around the world, as well as to organize good fun, even until dawn. Scandale Group also specializes in catering for banquets, conferences and other events in and around Krakow. Each of the premises has its own individual character, style and business profile, but is part of the recognizable and valued whole of the Le Scandale group. Our task was to design websites for premises belonging to the Le Scandale group to emphasize the unique attractiveness of each place while maintaining the coherence of the entire Le Scandale brand.

Galperin

Galperin is a modern, independent financial service. The goal of the application developers was to build an alternative in the banking market with a whole range of services available only in traditional banking. The product is to be revolutionary in its category and become a model for a new generation of financial services. Galperin is particularly targeted at people from the Z generation who enter the labour market and achieve their first income. The service will be for them the bank of the first choice. Our client has come to us with a comprehensive task. We had to create an application interface design and at the same time propose a logotype that relates to innovation, flexibility and independence. The client wanted to create a brand hero with the use of a cat as a reflection of the brand’s value and vision.

Sferis.pl

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Funktional Becomes A Participant of the United Nations Global Compact

Everything we've been doing as Funktional since the beginning has always been based on the values that we all share as employees.

Building together new IT solutions – being a partner with #OMGKRK Krakow startup community

Kraków is an extremely fortunate place for start-ups and entrepreneurs who want to share their passion and develop new ideas for innovative and creative solutions for better tomorrow.

Espiro

Baby Design Group deals in the design of prams, car seats for children, high chairs, pens and cots. The company has been operating since 2002 and is constantly developing its offer with the highest quality products that guarantee the safety of children, functionality, and convenience of use. Espiro brand belonging to Baby Design Group has been guided from the beginning by the mission contained in the claim: Designed to move. With the advent of toddlers, the mobility of parents should not be limited for them to have the possibility to show the world to their newborn children. In addition, the design of the pram that captivates is what counts. Quality and safety combined with design and well-thought-out and easy-to-use solutions are Espiro DNA.

How to build a long-lasting partnership with your agency, deliver results and not go crazy!

When it comes to long-term partnership with agencies, it's not always a walk in the park.

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