B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?