Have you made the significant decision to rebrand your company? Or maybe you are still considering it. Either way, rebranding is an elaborate course of action and there are many aspects worth paying attention to so that the efforts are successful.

In recent years, you may have heard of Google, Uber, Burger King, and other brands making considerable changes to their logos or slogans. While it may seem like yet another viral marketing technique, the act of rebranding is actually nothing new and has consistently been employed by brands in order to stay attractive in the changing minds of consumers. 

In Funktional we’ve always believed that finding the right web design and development agency is a real challenge. DesignRush is a B2B online platform that connects brands with agencies. Their experts analyze hundreds of agencies every day and create rankings that make it easier to find the right marketing agency.

Here at Funktional, we know just how hard it can be to juggle your new company’s growth while also keeping in line with all of the latest and greatest branding trends. That’s where we come into the picture! We’re a strategic branding and digital agency. We focus on building brands, products, and services so you can spend time on other growth operations measures! In recognition of our success and impact, we’ve been named among the best in Poland for branding by Clutch for 2020!

Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry. Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.

Baby Design Group deals in the design of prams, car seats for children, high chairs, pens and cots. The company has been operating since 2002 and is constantly developing its offer with the highest quality products that guarantee the safety of children, functionality, and convenience of use. Espiro brand belonging to Baby Design Group has been guided from the beginning by the mission contained in the claim: Designed to move. With the advent of toddlers, the mobility of parents should not be limited for them to have the possibility to show the world to their newborn children. In addition, the design of the pram that captivates is what counts. Quality and safety combined with design and well-thought-out and easy-to-use solutions are Espiro DNA.

As a strategic branding and digital agency, we pride ourselves on our outstanding ability to help our clients optimize their digital marketing strategies and boost their online presence.

We probably all agree that a strong brand image is everything these days in today’s business environment. In the world of too much information and never-ending social media stream you have to become very self-aware and creative to stand out from your competition.