briefing

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

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Hubert Pokrowiecki
Kinga Musiał
Marcin Karolak
Zuza Makowska

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

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