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5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

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B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

9 Personal Paths to Success in Business by Funktional’s CEO

The thing is, I can’t tell you what to do. There’s no perfect recipe with all the answers that applies across contexts, cultures, ecosystems, and industries.

How to Build an Award-Winning Branding Agency

From an outsider’s perspective, Funktional is considered to be a rather recognizable branding agency in Cracow’s landscape.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

Outsourcing your creative team? It’s easier than you think

A qualified team of multidisciplinary experts can really empower your product and relieve your working forces.

6 benefits of hiring a creative agency

No matter how great our products or services are, a great design and ability to reach the right audience is crucial if we really believe our company can become successful.

5 must do’s before you start designing your B2B website

Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

B2B website redesign: how to do it right

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

How to choose a web design agency for B2B companies?

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

5 key lessons about growing an online business

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

9 Personal Paths to Success in Business by Funktional’s CEO

The thing is, I can’t tell you what to do. There’s no perfect recipe with all the answers that applies across contexts, cultures, ecosystems, and industries.

How to Build an Award-Winning Branding Agency

From an outsider’s perspective, Funktional is considered to be a rather recognizable branding agency in Cracow’s landscape.

How should a good creative brief look like?

Without a good brief, chances for a successful campaign are really low. Why? Well, if you don’t say what you want, you want get what you want.

Outsourcing your creative team? It’s easier than you think

A qualified team of multidisciplinary experts can really empower your product and relieve your working forces.

6 benefits of hiring a creative agency

No matter how great our products or services are, a great design and ability to reach the right audience is crucial if we really believe our company can become successful.

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