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How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

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Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

7 ways to boost your brand’s image – branding tips

We probably all agree that a strong brand image is everything these days in today’s business environment. In the world of too much information and never-ending social media stream you have to become very self-aware and creative to stand out from your competition.

How Your B2B Website Can Convert More Visitors into Leads

B2B sales, due to their specificity, look completely different than in the case of B2C companies. The sales process can often last many weeks and requires the engagement of individuals from both sides. In many cases, it is not possible to directly order the services from the www page. Is it possible, then, to create a B2B company website that will realistically increase sales? Definitely! 

Heart-led business and the power of vulnerability

Vulnerability and business. These seemingly contradictory terms have never been closer to each other as our working environments evolve and drift towards a more empathic future. COVID made it particularly clear but it was long before the pandemic that Daniel Goleman, a prominent American psychologist and one of the key researchers of social intelligence, wrote: “ Visionary leaders help people to see how their work fits into the big picture, lending people a clear sense not just that what they do matters, but also why”.

10 important questions you need to answer to prevent your online business from loss during the Coronavirus crisis

We are currently living in times that some people tend to call “historical ones” - there is a lot happening at the moment in the world and it is happening fast.

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