Many B2B companies believe that a website is all they really need to attract new clients and thus grow their business. As a result, when deciding to create a new company website, a short time frame and low costs are often most important to brands. Unfortunately, these decisions increase the likelihood that the project will not take into account the most important features and functions that a company website should have. Before we get into discussing that however, let’s check what the differences are between designing B2B and B2C websites. 

Just a few years ago, B2B company websites were not very interesting, to say the least. The belief was that potential clients would contact the company to discuss cooperation despite this fact. Nonetheless, the website should primarily serve as a business card. It should transmit only key information and contact details. That’s it. There is no room today for this sort of thinking. However, many B2B company websites still leave much to be desired and the echoes of that out-dated way of thinking are still being heard. A professional redesign of a B2B company website is necessary in such a situation. How do you go about it and what issues should you consider? 

The internet has changed the way in which we shop, connect, discover products and conduct business. As a result, the implementation, operation and appearance of your company’s website are more important than ever before. The choice of an agency responsible for designing websites for B2B companies should be carefully thought out. After all, the purpose is to design the most important point of contact between the client and your brand. What should you look out for when choosing an agency that will design your website for B2B companies?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

These days, the idea of creating an online business that would prosper independently of the current market situation seems more tempting than ever. Obviously, building and scaling a thriving online business is not a piece of cake. During the years of leading a digital agency, I have observed many successful as well as failed online companies, and today I will share with you the lessons learned.

December 31st, 2019, Wuhan, China. Just one city and one day. Today, we know that it was the trigger for the pandemic that thoroughly changed the way we live.