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The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

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What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

The Role of Content Strategy in the B2B Website Design Process

Everyone who has dealt with online marketing has probably heard the tagline: Content is king. And it’s true - almost all online marketing is based on, first and foremost, creating valuable content whose main purpose is to attract users. It is worth bearing in mind when designing a website for a B2B company.

What is the most effective way to promote an e-commerce website?

In 2020, global e-commerce sales are projected to reach a staggering 4.20 trillion dollars, and the number of people that buy online will rise to slightly over 2 billion. You might think that the e-commerce business is a gold mine, but the reality is not that bright. Small and medium e-commerce stores have to compete with global and local giants, and this fight is as uneven as you could imagine: the 90% of new e-commerce stores fail within the first 120 days of operation! 

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