Honestly, we are huge fans of performance marketing. We love delivering solid results to our clients. And that’s what performance marketing is all about – results. Here and now. No art for art’s sake. That’s why, when it comes to growing your business, performance marketing is an obvious choice.

Today, we’d like to share some of the most efficient performance marketing tactics with you. What’s impressive, it doesn’t really matter what kind of business you run. If it’s B2B or B2C. If you have 2 or 200 employees. If you operate locally or worldwide. In every single case, performance marketing is for you! But what exactly makes performance marketing such a versatile and efficient tool?

The idea behind performance marketing

Actually, it’s really simple. You pay only for the results. Of course, there are various performance marketing tactics and different forms of the settlement but, generally speaking, it all comes down to paying for a specific action that users take.

These actions are typically:

  • CPC (Cost Per Click) – You pay every time users clicks your ad
  • CPM (Cost Per Mille) – You pay for every thousand impressions
  • CPA (Cost Per Action) – You pay every time users take another action, for instance, buy your product or signup for the newsletter

Given that your campaign is properly set and optimized (that’s why you have us!), you make more money on every dollar you put into this machine.

Amazing, isn’t it? Perhaps it sounds like witchcraft to you, but actually, it’s pure effectiveness, based on two major factors:

  • Almost unlimited range and precise targeting that the internet offers
  • The quality of your offer/product/service

If you have a decent product AND you know how to take advantage of the internet range–you’re on a straight course to great success. And now, we are going to show you how to achieve it!

The most effective performance marketing tactics

Two words: Google and Facebook. By far, these two platforms are your best bet when it comes to growing your business. That’s because they offer a way to get to all of your potential customers. Let’s talk about Google first.


Google is by no means just a search engine (the biggest in the world for that matter). It’s also:

  • The biggest video search engine and platform (YouTube, has over 2 billion users[1])
  • One of the most extensive e-mail services (Gmail, had 1.5 billion accounts in 2018[2])

Google has lots of services and ads that allow you to reach up to 90% of all internet users (this is a range offered by Google Display Network[3])! Next, you have the most popular CPC product–Google Ads. These are text ads displayed in the SERP (Search Engine Result Page), based on specific queries users type in the Google search engine.

If you run an e-commerce business, you should also be interested in Google PLA (Product Listing Ads) and Showcase Shopping Ads. And the list goes on because there are even more advertising formats dedicated strictly to YouTube and Gmail. There are lots of possibilities, and that’s why you need someone who can manage it for you, and choose the most effective solution (spoiler alert: That’s us!).


Now, we’d like to turn your attention to Facebook. Many people tend to underestimate this platform, and that’s an unforgivable mistake that can cost you hundreds of thousands of dollars! Facebook has about 2.5 billion active users monthly[4]! That makes it one of the largest online marketplaces, social media platforms, and search engines. It’s a dreamed-of place to promote your company.

Again, let’s take a look at some numbers:

    • 57% of consumers say that social media influences their shopping
    • 78% of American consumers say they’ve discovered products on Facebook
  • And finally: 93% of social media advertisers use Facebook Ads[5]

Do you know what the most significant advantage of Facebook Ads is? Almost unlimited configuration possibilities. You can decide who should see your ad, based on their:

  • Age
  • Gender
  • Location
  • Interests
  • Profession
  • Income
  • Education

And many more!

Now, we’d like to show you one of our most successful campaigns executed with the usage of Google and Facebook Ads. As our experience shows, you get the best results when you combine these two channels into one campaign.


IndieFolio is India’s largest online market network for creative professionals like graphic designers, photographers or interior designers. With our help, this company managed to increase traffic year-on-year.

Just like in the IndieFolio example, we are responsible for all the client’s CPC campaigns. In 2018, IndieFolio noted a fantastic growth in signups by 400%, decreased acquisition costs by 23%, and ROI by 500%!

We can’t wait to deliver similar results to your company! Just drop us a line or call us and let’s talk about your products and services. And let the magic begin! With our help, your sales will go sky high! You’re just one phone call away from a tremendous success.

[1] https://www.oberlo.com/blog/youtube-statistics

[2] https://twitter.com/gmail/status/1055806807174725633

[3] https://tinuiti.com/blog/paid-search/google-display-network/

[4] https://www.oberlo.com/blog/facebook-statistics

[5] https://adespresso.com/blog/facebook-statistics/