Mesa Delicatessen Shop

Bon appetit

Client

Private investor

What we did

Naming
Key Visual
Branding – Logo & Corporate idenity
Sales print materials
Packaging

The concept of the Mesa Delicatessen Shop was a combination of selected products from around the world with an offer of semi-prepared foods on a quality level available only in the best restaurants. Such quality product addressed to a group of customers from the premium sector corresponded also to the values that we follow in Functional.

The Mesa Delicatessen Shop needed a strong visual identification that would create real value for its target group. The first step was the invention of a name and logotype. The elaborate visual aspect of the project assumed the creation of packages, shopping lists, the calendar and materials of which they would be made.

The visual identification system prepared by us reflected the modernity and elegance of the brand.

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BIODERMA - NAOS
From the start, we felt that Funktional was asking the right questions and took an earnest interest in our business and our client’s needs. Their design process enables us to keep in daily contact, so there are no surprises around schedule or creative ideation. Whether we are working with Funktional on tactical creative production or more strategic creative design, Funktional is a solid partner all through the process.
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