The concept of the Mesa Delicatessen Shop was a combination of selected products from around the world with an offer of semi-prepared foods on a quality level available only in the best restaurants. Such quality product addressed to a group of customers from the premium sector corresponded also to the values that we follow in Functional.

The Mesa Delicatessen Shop needed a strong visual identification that would create real value for its target group. The first step was the invention of a name and logotype. The elaborate visual aspect of the project assumed the creation of packages, shopping lists, the calendar and materials of which they would be made.

The visual identification system prepared by us reflected the modernity and elegance of the brand.