Supply Annual Report 2019
Delivering a print and digital version of an annual report, animations and other marketing materials for a leading global children’s aid organization
Client
Global Children’s Aid Organization
Global Children’s Aid Organization
The Supply Annual Report is one of the most important annual publications for our client, summarizing the operations of the entire organization over the previous year. Because it contains so much information, we knew we wanted to present this vast amount of data in a simple, clear but visually engaging way so that it would be expressive and easy to consume. Furthermore, we had to prepare the report in both print and digital formats, as well as create animations, Tusand panels, and a brochure established off of the information contained in the report. Brand and visual consistency had to be maintained across all marketing materials we were asked to create, whilst still being able to adapt the data to suit the proper content format.
As we began working on this complex project, the sudden lockdown and global COVID-19 pandemic forced us to shift gears and change our plans in a way we’ve never experienced before. We had to switch to remote work and rapidly develop a new organizational structure in order to stay on schedule. Thankfully, we were able to adapt quickly. Systematic communication across our internal teams and with our client was key to working through this issue.
Before carving out our own concepts for the new report, our team worked closely with the organization representatives to learn about the previous report development processes. After these discussions, we were able to map out the various elements that could be leveraged to enhance the user experience both on the digital and printed versions of the new report, along with adding our own ideas and recommendations.
We had to onboard our partner to our online review system in order to ensure the approval process as there were many stakeholders who needed to validate subsequent parts of the report. Because the organization is incredibly large and operates across many parts, we decided to use Ziflow – an advanced online proofing tool which allows for reviewing and collaborating on complex creative projects. Furthermore, the organization representatives had access to the project on the company platform we utilize, Teamwork, where they were able to provide additional suggestions.
Due to the strict deadlines and the shifts caused by the pandemic, we were prepared in advance for the possible necessity to scale and increase our team. As there were many moving parts of this report, we took this possibility into account from the beginning so that we would be able to complete and deliver the project before the final deadline.
Transparency and honesty is of the highest importance for all organizations, but particularly for NGOs. Because of our choice to present the findings in an accessible and easily understandable way, we have increased the level of trust that people can place into the organization. Moreover, because of the clear messaging, we helped this organization maintain a strong positioning of credibility and integrity. All of this plainly demonstrates to the reader of the report that each of us can make a difference and that together we are capable of changing the world.
The final report consisted of 124 captivating pages presenting the authentic stories of the organization’s accomplishments and aid delivered throughout the previous year. We are proud that as part of our Blue Dot Mission, we can implement projects such as the Supply Annual Report 2019 for this leader in global children’s aid organizations to our dealings here at Funktional. We are inspired to dedicate even more of our resources and time to promoting and raising awareness about such important global work.
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