Happy Smoothies are a new line of healthy sugar-free juices produced by the family company Fimaro. The ecological production process and traditional recipes ideally respond to the needs of young people aware of food trends. Happy Smoothies are addressed to persons who choose products very carefully.

The partner agency H2O creative entrusted us with the task of developing a website for a user expecting the highest quality. We focused on the graphic layer and on the elaboration of functional solutions. The website refers to the uniqueness of the product and its home-made quality. We attached high importance to the informative and educational layer, which was aimed at promoting the benefits of consumption of fresh, natural and pulpy juices. This is why the background is white, as simple as possible and does not distract the visitor’s attention. Thanks to this solution, the product was exposed in an even better way.