After winning the tender, our client approached us with the task of developing a new website for the Kubuś brand. The site was intended for both parents and their children aged 3-6. Parents should find there detailed information about the brand’s products, recipes for healthy meals and expert advice. For children, however, it was necessary to prepare a Safe Zone – a platform full of interactive attractions that supports development through play.
We were faced with the challenge of building a well-thought-out information architecture on the website and designing new UX / UI solutions that allow fast and intuitive navigation of both parents and their children in the demanding 3-6 year target group. Properly matched buttons, the distribution of content and its fairy-tale character required us to wake up the imaginative mind.