Link4

Brand Growth service - comprehensive support for the LINK4 brand

Client

Link4

Scope of work

Key Visual
Infographics
Illustrations
Pictograms
Desk calendar
BTL materials
Animations
Christmas card

LINK4 is a pioneer and leader of direct insurance in Poland. It is the first insurance company to offer Polish drivers direct insurance, i.e. insurance available through telephone or internet. Operating on the Polish market since January 2003, they have won many awards and distinctions within their industry. 

Our partnership began when the company turned to us in need of a fresh, creative Key Visual for OWU LINK4 Mama. Satisfaction with the project turned into an ongoing cooperation of comprehensive brand service in terms of creative concepts and design of both BTL and digital materials. Together, we operate on a Service-Level Agreement which clearly defines the terms of our collaboration and scope of work.  

Comprehensive brand support in the field of BTL and digital

As part of our long term cooperation with our client, we are tasked with creating a variety of materials based on the different service and product offerings. As LINK4 is one of the most popular insurance companies in Poland, our work has to correspond to the brand book and maintain overall brand consistency – no matter what type of project we are asked to create. It is also important that we understand the industry in which our client operates to more efficiently resolve their branding and business goals.

Flexibility in our work is of the highest importance due to the range of projects we are regularly faced with. We maintain high responsiveness and adjust ourselves to the working style of LINK4 and their needs at any given time to bring about a smoother process and exceptional end result. Because every project is different, we have to efficiently adapt to the individual requirements and deadlines of each assignment. Thankfully, we have a highly skilled team that is accommodating to any situation and is able to overcome any challenge that comes along.

Bold key visual as a way to increase brand recognition

Thanks to our partnership and work processes, LINK4 was able to save time and costs. Our business model is highly efficient in part because we control the amount of time spent on each part of the project. Moreover, our caring project managers provided the client with weekly summaries of our progress so that they would be aware of the exact stage of the project we were on, and how much time it took. Throughout the entire cooperation, LINK4 was supported by a dedicated team who understood the business goals of the company, and whom they could count on to always be able to elastically adapt to their needs and operating methods. 

Prior to creating graphic design concepts for OWU plans, our partnership began when we were asked to come up with the key visual for OWU LINK4 Mama in particular. We produced original illustrations, symbols, and visual style. After speaking with the client and gaining a better understanding of their intentions, as well as considering the needs and behaviors of the target audience, we began conceptualizing ideas.

Time and cost savings for the customer and a consistent brand image

Thanks to our partnership and work processes, LINK4 was able to save time and costs. Our business model is highly efficient in part because we control the amount of time spent on each part of the project. Moreover, our caring project managers provided the client with weekly summaries of our progress so that they would be aware of the exact stage of the project we were on, and how much time it took. Throughout the entire cooperation, LINK4 was supported by a dedicated team who understood the business goals of the company, and whom they could count on to always be able to elastically adapt to their needs and operating methods. 

We were able to help maintain brand unity across all marketing materials, creating a strong brand image and upholding their positioning. Effectively delivering marketing materials that respond to the needs of customers and intelligibly display complicated information reinforce the company’s competitive advantage over its competitors.

Want to work with us?
Tell us about your brand and what you need for its development.
We will contact you and talk about the details.
Similar projects

Galperin

Logotype and mobile app design for a modern financial service

Language Assessment by Accent for Professionals

Digital first! How to build a positive and satisfying customer experience, strengthen the brand image and design branding that reaches the target group.

Office of Innovation

Designing an interagency digital platform for one of the world’s biggest and most influential international organizations

This website has been designed for vertical viewing. Please turn your device.

Our website uses cookies. By using our site you must agree the cookies privacy policy. I accept the Cookies Privacy Policy.

I accept