Livioon is a brand specializing in the sale of luxury French perfumes via MLM channel. The task entrusted to Funktional consisted in the creation of visual identification that would provide information about the company and its offer to as many consumers as possible.

When developing the strategy, we prepared and implemented a consumer research methodology. We presented perfume samples and tested names. Upon analysis of results, we created visual identification and a website. Then we prepared package designs and carried out a photo session.

Our products reflect trends in the global perfume industry and meet customers’ expectations. The use of black and white stresses the elegance and style that characterize the target group of Livioon.