What we did
Branding & Corporate identity
Sales print materials
Other BTL materials
LoveYo is a modern brand offering frozen yogurts and desserts whose style refers to the crazy 1950s. When creating its image, we tried to adopt a creative approach to the style of this period. Our actions were inspired by the Streamline Moderne period and pin-up trends.
The elements of visual brand identification and promotional and POS materials developed by us are in vivid pastel colors that refer to the epoch of the 1940s and 1950s. A new challenge for us was to design and sew costumes for the personnel of brand facilities.
The idea of LoveYo was to mark its presence in spaces of the biggest shopping malls in Poland. In one of them, in Gliwice, we were responsible for the setting of the opening event and promotional activities.