NeuroOn is a smart sleep mask created by Inteliclinic for the purpose of monitoring and having an active influence on the quality of sleep. It was an unconventional order because the need for branding arose only after the presentation of the product within the framework of a crowdfunding campaign on Kickstarter. For the ready mask, it was necessary to create a key visual, prepare a communication strategy and design a website and an application.

In order to understand the idea of NeuroOn, we must refer to the reality of constant lack of time. Because of the increasing pace of life and the larger number of stimuli, the brain needs solid regeneration in the form of sleep in order to function properly. Unfortunately, this sleep is often improper.

Scientists examining this issue divided sleep into four key phases: falling asleep, light sleep, deep sleep, and REM. They also found that the entire cycle lasts around 90 minutes. In order to achieve full regeneration, an adult needs four to six full cycles during one 24-hour day. An overwhelming majority of people sleep on a monophase basis – once per day. However, outstanding people such as Leonardo da Vinci or Salvador Dali used a completely different solution: polyphase sleep – a series of several short naps. However, this kind of sleep is difficult to control for an individual. The goal assumed by the creators of NeuroOn is to solve this problem.