Product Development Days

Ideas Come from Curiosity


Fundacja Change Leaders

What we did

Branding – Logo & Corporate idenity
Event branding
Website – Concept, UX, UI, Interaction Design, Dev
Mobile app
Other BTL materials
Digital campaign

Product Development Days (PDD) is one of the bigger Polish conferences that is fully dedicated to product management, UX, UI, motivation, talent management and knowledge. It is also one of the most interesting events of this kind in Europe.

The organizer – the Change Leaders Foundation – entrusted us with the task of branding and the creation and designing of a conference communication strategy. We had to work at a very fast pace, so we completed the entire process within almost one month.

Aiming at color play and freshness, we prepared a logotype referring to the first letters of the name “Product Development Days”. The starting point for us was the claim of the conference: “Ideas come from curiosity”. This concept was to show the educational role of the event on one hand and to refer to curiosity as the driving force of the best ideas on the other hand.

Creativity and freshness were key elements of branding, because the target group consisted of young and ambitious persons operating dynamically in the IT sector.

The task of Funktional was also to develop a website and a mobile application and to promote the event in the media.

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Effects of cooperations with Funktional meet all our needs related to projects.
The Team is very professional, reliable and elastic.
The whole communication proceeds without any problems - the client service department is always available for helping us.
Maciej Socha
From the start, we felt that Funktional was asking the right questions and took an earnest interest in our business and our client’s needs. Their design process enables us to keep in daily contact, so there are no surprises around schedule or creative ideation. Whether we are working with Funktional on tactical creative production or more strategic creative design, Funktional is a solid partner all through the process.
Michael Kolbrener
Contact and cooperation with the client service department but also the design department of Funktional Company have always run according to the highest standards.
All of that resulted in providing us with the highest quality materials exactly that we wanted.
Magdalena Kardela
Tele-fonika Cables
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