Fundacja Change Leaders
What we did
Branding – Logo & Corporate idenity
Website – Concept, UX, UI, Interaction Design, Dev
Other BTL materials
Product Development Days (PDD) is one of the bigger Polish conferences that is fully dedicated to product management, UX, UI, motivation, talent management and knowledge. It is also one of the most interesting events of this kind in Europe.
The organizer – the Change Leaders Foundation – entrusted us with the task of branding and the creation and designing of a conference communication strategy. We had to work at a very fast pace, so we completed the entire process within almost one month.
Aiming at color play and freshness, we prepared a logotype referring to the first letters of the name “Product Development Days”. The starting point for us was the claim of the conference: “Ideas come from curiosity”. This concept was to show the educational role of the event on one hand and to refer to curiosity as the driving force of the best ideas on the other hand.
Creativity and freshness were key elements of branding, because the target group consisted of young and ambitious persons operating dynamically in the IT sector.
The task of Funktional was also to develop a website and a mobile application and to promote the event in the media.