Tauron Arena Kraków

Sales catalog and offer cards for the largest sports and entertainment arena in Poland

Client

Agencja Rozwoju Miasta S.A.

Scope of work

Key Visual
Catalogue
Offer cards

Tauron Arena Krakow is the largest in Poland and one of the largest and most modern multi-functional sports and entertainment venues in the world. It enables the organization of events of different nature and scale, among them such sport and cultural events like concerts, festivals, film screenings, musicals, circus shows, ice shows, galas, congresses and business conferences, banquets and summer outdoor events.

The facility is distinguished by a characteristic shape, similar to a flattened rotational ellipsoid. It can not be confused with any other building in Krakow, as well as throughout Poland.

Challenge

A multiplicity of uses of the facility’s space and the variety of its offer meant that it was necessary to create sales materials that fully present the capabilities of Tauron Arena Krakow and show the advantages of the facility in an attractive way.

Solution

We started our work by considering how to present all the object areas and elements of the sales offer. It required focusing on analytical work and getting acquainted with all the data that summarized the two years of the facility’s existence.

We have prepared visualizations of possible organization arrangements for the space of the facility, in view of the wide range of events that can be organized at Tauron Arena Krakow. Showing full functionality will allow everyone interested in it to find the perfect solution for themselves.

To ensure a unique and visually attractive representation of the object, we used carefully selected footage, including photographs taken from the drone. We have also prepared the interior renditions of the object, maps of the facility and commuting, infographics – rich in information and easy to look at.

In addition to the catalog and based on it, we have also prepared 6 product cards, which present the most important parts of the entire Tauron Arena Krakow offer.

Result

The new Tauron Arena Krakow catalog thanks to its coherent and visually compelling form allowed to present all the advantages of the facility, which effects in interest and increase of sales among Polish and foreign clients.

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