“TAURON fuses. Switch on for the good of your child” is an educational campaign conducted for customers of Tauron Polska Energia S.A. – one of the biggest energy holdings in Central & Eastern Europe – since 2013. We prepared a concept of an e-learning platform addressed to primary school pupils from forms 1-3. Our aim was to involve schools and teachers in conducting lessons on the safe use of electric power.

We had two target groups with diverse needs. Children had to receive an engaging and visually attractive platform that would inspire them to learn. Having their needs in mind, we gave the company mascot a more open, legible and distinctive appearance. The most important things for teachers were simplicity and functionality.

The desired effect merged the expectations of both groups, introducing freshness and intuitiveness.