Zielone Tarasy Housing Estate

Surrounded by greenery

Client

Zielone Tarasy sp. z o.o. sp. k

What we did

Communication strategy
Key Visual
Branding – Logo & Corporate idenity
Sales print materials
BTL materials
Website – Concept, UX, UI, Interaction Design, Dev
Consumer contest
Multichannel campaign (digital, outdoor, radio, press)
Events
Display
Sales office design

When the developer of the Zielone Tarasy Housing Estate visited us for the first time, construction works were actually almost over. The visual identification, the website, and sales materials had already been prepared by another agency. Unfortunately, no purchaser had been found for any apartment yet.

Our task was to reverse this process and to stimulate the sale of apartments. There was little time to do this. We had to build a new brand and start a promotional campaign within one month. Two months later, thanks to our intensive activity, almost all apartments were sold.The last apartment found its owner after six months from the start of the campaign. This is how actions can translate into the profitability of the investment!

Grassroots work

The pressing deadline was not the only challenge. Because of technological solutions used by the developer, the price of real property was higher than the market average. This did not make the task easier, either. We decided to build a brand addressed to women that would be loved by them so much that cheaper competitors would not be an obstacle to sale.

After six weeks of work, the new visual identification and the new website were ready. We prepared a marketing communication strategy and a key visual. We also launched a multi-channel promotional campaign encompassing billboards, citylights, and media in means of public transport. We organized an online selfie contest, prepared a radio commercial and a set of sales materials.

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