Prosperplast
Less is more! A modern and minimalist website that appeals to B2B and B2C
Client
Prosperplast
Inspire, educate, sell
We faced the challenge of designing a modern website, one that would aesthetically display products, strengthen the global brand image, respond to the needs of B2B and B2C customers, and could be transformed into e-commerce in the future. In addition, the new website was supposed to have educational and inspirational value to support B2B customers who further sell Prosperplast products to individual customers.
Every brand needs character
On the one hand, Prosperplast wanted to position itself as a professional and innovative brand, and on the other – one that’s close to the people, friendly, and helpful. Our task was to design a website that would reflect the dualistic nature of the brand, be a beautiful setting for the products and make it easier for customers to make a purchase decision.
A common goal
The first stage was a two-day strategic and UX workshop for the entire company, during which individual departments defined the most important goals for the new website. During the workshops, we were able to designate our target groups. The new website was to meet the expectations of B2B clients while taking into account the needs of the B2C sector. It was supposed to provide the first group with comprehensive sales support, and for the second group, it was to be a source of reliable knowledge and inspiration.
Small change, significant impact
We recommended refreshing the logo to match the new visual concept and be consistent with the principles of minimalism. We decided to remove the logomark and colors because we wanted to maintain modern design standards so that the company could effectively promote itself both at home and abroad. A simple and elegant logotype is a discreet accent that does not distract attention from the product; on the contrary – it emphasizes its aesthetic value.
Less is more
We focused on a minimalist design that looks elegant, facilitates navigation on the site, and helps in achieving the desired results. To simplify the design from the visual side, we limited the color tone and details to a minimum. Doing so makes it easier to use on mobile devices and helps users focus on what’s most important. We wanted the website to resemble a gallery – to be an aesthetic and discreet setting for products and original inspirational photos.
A brand that sets trends
Prosperplast’s mission is to set a new standard in house and garden aesthetics. We have created dedicated tabs for the customer to find advice and inspiration – original lifestyle photos reinforce the website’s aesthetic value. In addition, seeing Prosperplast’s products in context helps the customer imagine them in their exhibition, shop, or home, increasing purchase probability.
Environmentally friendly
Prosperplast takes pro-ecological actions, such as manufacturing its products using recycled plastics. The company also offers a wide range of ecological products and plans transport to minimize exhaust emissions. To emphasize the concern for the natural environment, we focused on a botanical leitmotif – macro photos of leaves and shades of subdued greenery, which preserve in the users’ subconscious the fact that the company creates environmentally friendly products.
Always in touch
Thanks to geolocation, users from all over the world can quickly contact the appropriate Prosperplast branch. This solution facilitates contact with the company, provides a positive customer experience, and enables efficient finalization of the purchase.
Mobile friendly
We have designed a responsive website that adapts its layout to the type of device and thus provides a positive experience for smartphone users. Correctly displaying your website on mobile devices allows you to quickly find information about the product while shopping at brick and mortar locations or find valuable advice – anywhere, anytime!
The product in the foreground
A modern and clear product card allows you to browse the rich assortment conveniently, and the product filtering function makes it easy to find the desired product quickly and intuitively. We have included extensive product data on the cards to optimize the purchasing process and make it easier for Prosperplast customers to make an informed decision. The subpages have been designed per e-commerce trends and follow SEO principles; therefore, our client can relaunch the website as an e-store anytime, targeting both B2B and B2C.
Well-thought-out
The new website fully reflects the character of the Prosperplast brand and strengthens its image as a professional and responsible company. Prosperplast is a business partner that offers the highest quality assortment, understands customer needs and market requirements, conducts well-thought-out pro-ecological activities, and is open to future solutions. Dedicated tabs with tips, inspiration, and lifestyle content confirm that Prosperplast successfully sets home and garden aesthetics trends and aspires to be a global trendsetter.
One website, many goals
We have created a modern website that attracts attention with its aesthetic design and, above all, meets Prosperplast’s goals – it’s a crucial tool for the marketing, sales, management, and HR departments. The key objectives of individual departments that the new website meets are, above all: generating quality leads, building customer engagement, optimizing sales and communication processes, improving the company’s image, and supporting recruitment processes.
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