wolneodstresu.pl Campaign

Animal-Friendly Waiting Room


Royal Canin

What we did

Communication strategy
Key Visual
Website – Concept, UX, UI, Interaction Design, Dev
Consumer contest
BTL materials
Multichannel campaign

Royal Canin is one of the biggest global producers of pet food for dogs and cats. The company based in France has offered its products for 50 years. Its Polish branch has operated in Niepołomice near Kraków for one decade. Upon its order, we have carried out the Animal-Friendly Waiting Room – a pioneer project conforming to the strategy of corporate social responsibility.

Our task was to prepare the wolneodstresu.pl website, to create a video for veterinarians and a series of animations, and to prepare and conduct a multichannel promotion campaign.

Less stress

The idea of the creation Animal-Friendly Waiting Room was inspired by research that proves that not only people but also animals experience a feeling of anxiety when visiting a medical facility. However, contrary to people, this anxiety is exacerbated by the hardship of traveling and differences between species of four-legged animals staying in the waiting room. A dog’s encounter with a cat before a visit to a veterinarian may increase the stress level to the limits.

Our customers decided to solve this problem and created the concept of a waiting room where animals could feel comfortable. Getting the message across to animal owners was very important. It was for them that we prepared a series of animations illustrating the most frequent mistakes made during transport and veterinary visits.

Animal-Friendly Waiting Room

Caught in the net

When creating a website, we explained step by step what stress is in animals, what may cause it and how we can mitigate its symptoms. We wanted to create a simple message that would be easy to understand and put into action. The website had almost 200,000 hits.

A video through a cat’s eyes

One of the key issues was to separate waiting places for dogs and cats. In order to make veterinarians aware of this problem, we prepared a video showing a cat’s visit that is presented mainly from the animal’s perspective. The aim of the campaign was to involve the biggest possible number of veterinary rooms and clinics in the project. The results surpassed our expectations. Until now, already over 70 outpatient clinics have been rebuilt according to the idea of Animal-Friendly Waiting Room.

Cat in the car

Cat in the vet

How to take care of your cat at vet's waiting room

Four ways to visit a vet with a cat


The next step was our multi-channel promotional campaign. We have organized a contest for owners of animals, which has received more than 3.3 thousand applications. We have prepared for them the guide “How to fight animal stress”, which has collected almost 900 people. The newsletter was very popular. It was opened almost 64 thousand times.

Want to work with us?
Tell us about your brand and what you need for its development.
We will contact you and talk about the details.
Similar projects

Tauron Arena Kraków

Sales catalog and offer cards


Branding for the roof system manufacturer


Branding for Krakow Startup Community

This website has been designed for vertical viewing. Please turn your device.

Our website uses cookies. By using our site you must agree the cookies privacy policy. I accept the Cookies Privacy Policy.

I accept

Let’s talk
Fill out the enquiry form and we'll contact you to arrange a free consultation.
Thank you for your message,
We’ll get back to you as soon as possible.
Effects of cooperations with Funktional meet all our needs related to projects.
The Team is very professional, reliable and elastic.
The whole communication proceeds without any problems - the client service department is always available for helping us.
Maciej Socha
From the start, we felt that Funktional was asking the right questions and took an earnest interest in our business and our client’s needs. Their design process enables us to keep in daily contact, so there are no surprises around schedule or creative ideation. Whether we are working with Funktional on tactical creative production or more strategic creative design, Funktional is a solid partner all through the process.
Michael Kolbrener
Contact and cooperation with the client service department but also the design department of Funktional Company have always run according to the highest standards.
All of that resulted in providing us with the highest quality materials exactly that we wanted.
Magdalena Kardela
Tele-fonika Cables
  • Award
  • Award
  • Award
  • Award
  • Award