Branding and communication strategy for a multi-brand internet sales network
Scope of work:
visual identification system,
brand communication strategy.
Sferis.pl is a Polish sales and distribution network for consumer electronics products. Recently, expanding their range, they joined the group of leading multibrand platforms in the country. Operating on the market for nearly 22 years and sending up to 100,00 parcels a day, they have become synonymous with reliability and experience in the Polish e-commerce industry.
Sferis.pl turned to us aware of specific communication problems: lack of clarity and coherence in actions taken. We faced the challenge of designing and connecting two brand foundations: a coherent development strategy and a distinctive visual identity system.